A Step-by-Step Guide to Using Amazon’s Selling Partner API (SP-API) + Video Tutorials

The transition from Amazon Marketplace Web Service (MWS) to the Amazon Selling Partner API (SP-API) is one of the most significant changes in Amazon’s developer ecosystem. As Amazon continues to improve its platform for sellers, understanding and mastering the SP-API is crucial for anyone looking to automate workflows, manage listings, and streamline operations on Amazon.

Here at Deltologic, we’ve seen firsthand how the SP-API can change the game for sellers. Whether you’re new to the API world or you’ve dabbled in it before, we’ve got your back. Our team has helped countless sellers and developers navigate the SP-API, and now, we’re sharing everything we know with you. We’ve created a YouTube playlist to break things down step by step so you can hit the ground running — no matter where you are in your Amazon journey.

In this post, we’ll give you an overview of the Amazon SP-API, explain why it’s important for your business, and walk you through our video series to help you make the most of this powerful tool.

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What is Amazon’s Selling Partner API (SP-API)?

Let’s keep it simple: the Amazon SP-API is like a bridge between your business and Amazon’s platform. It gives you direct access to Amazon’s backend data, allowing you to automate things like:

• Managing orders: From the moment an order is placed to the time it’s fulfilled, you can track and manage everything automatically.
• Inventory tracking: Say goodbye to manual updates. With the SP-API, your stock levels can adjust in real time as orders come in.
• Product listings: Update your listings, adjust prices, and optimize product details with ease.
• Sales reports: Pull up-to-the-minute data on your performance, which you can use to make smarter decisions for your business.

In short, the SP-API is your secret weapon for scaling up without scaling up the workload.

If you’re looking to unlock the full potential of the Amazon Selling Partner API (SP-API), our in-depth Amazon SP-API Course is the perfect solution. Tailored for sellers, developers, and businesses, this course covers everything from SP-API fundamentals to advanced API calls and automations. You can enroll in the Amazon SP-API course today at courses.deltologic.com.

Why You Should Care About the Selling Partner API

If you’re serious about growing your Amazon business — or even just staying competitive — you need to automate. Manually managing every aspect of your Amazon store takes too much time and leaves room for errors. The SP-API makes your life easier by letting you:

• Save time: Instead of updating listings, tracking orders, and managing inventory by hand, the SP-API does it for you.
• Improve accuracy: Human error is inevitable when doing everything manually. With automation, your data stays clean, updated, and reliable.
• Focus on growth: With tasks automated, you can spend more time focusing on strategy, marketing, and other areas that will actually grow your business.

Our Video Guide to Mastering the Amazon Selling Partner API

The Amazon Selling Partner API (SP-API) is essential for automating tasks, managing orders, and scaling your Amazon business. To help you navigate SP-API, we’ve curated a step-by-step video series that starts from basic concepts and moves to advanced techniques. Whether you’re a beginner or an experienced developer, these tutorials will help you harness the full power of the SP-API.

Tutorial 1.
Amazon SP-API Overview: Starting from the Basics

What you’ll learn: Introduction to the Amazon Selling Partner API, its importance, and why you should transition from MWS. This video explains the differences between SP-API and MWS, focusing on setting up SP-API from scratch.

• Watch here: Migrate to Amazon SP-API

Tutorial 2.
Amazon SP-API Walkthrough: Practical Use Cases

What you’ll learn: This video covers the SP-API setup and how to use it for managing orders and sales. You’ll also learn how to automate your data using external tools like Google Sheets, with practical coding examples.

• Watch here: SP-API Walkthrough

Tutorial 3.
Getting Inventory and Sales Data with SP-API + Visualizations

What you’ll learn: How to retrieve inventory and sales data using the Reports API, visualize it using Python, and automate workflows. Perfect for developers looking to streamline their data.

• Watch here: Inventory & Sales Data + Visualizations

Tutorial 4.
Automating Amazon Orders with SP-API and Google Sheets

What you’ll learn: Learn how to use Python and Google Sheets to automate order data collection. This video walks through setting up SP-API, creating Python scripts, and integrating order data into Google Sheets for easier analysis.

• Watch here: Automate Amazon Orders with SP-API

Tutorial 5.
Making Sample SP-API Requests Using Postman

What you’ll learn: How to connect to the SP-API using Postman, make sample requests, and retrieve data such as orders and order metrics. This video covers creating IAM users and configuring Postman for testing purposes.

• Watch here: Connect to Amazon SP-API with Postman

Tutorial 6.
Using Notifications API and Reports API

What you’ll learn: This video demonstrates how to use Notifications API and Reports API to automate notifications and data retrieval. It also includes real-time coding examples and AWS Lambda setup.

• Watch here: Use Notifications API & Generate Reports

Tutorial 7.
Rotating SP-API App’s LWA Credentials

What you’ll learn: Learn how to update and rotate your Login with Amazon (LWA) credentials every 180 days. This is crucial for maintaining uninterrupted access to the SP-API.

• Watch here: Rotate LWA Credentials

Tutorial 8.
Change Inventory Prices Using Listings API

What you’ll learn: How to create a repricer for your Amazon inventory using the Listings API. This hands-on tutorial guides you through setting up the API and coding a pricing adjustment function.

• Watch here: Change Inventory Prices with Listings API

Tutorial 9.
Using Feeds API for Repricing

What you’ll learn: Similar to the Listings API, this video explains how to use Feeds API to automatically adjust inventory prices. You’ll also learn how to set up a Python environment for coding automation tasks.

• Watch here: Use Feeds API

Tutorial 10.
Amazon SP-API Updates for 2024

What you’ll learn: In 2024, Amazon updated the SP-API to remove the need for AWS IAM and Signature Version 4. This tutorial shows how to use the new streamlined approach with LWA authentication for easier access.

• Watch here: SP-API 2024 Update

Tutorial 11.
Automating Amazon Orders to Google Sheets (2024 Update)

What you’ll learn: This updated method removes AWS IAM, making it easier to automate Amazon order data into Google Sheets using Python and the SP-API. Great for simplifying data collection.

• Watch here: Get Amazon Orders to Google Sheets

Tutorial 12.
Understanding PII Access and Developer Roles in SP-API

What you’ll learn: This video covers the differences between public and private developers in SP-API and how to apply for PII access to retrieve sensitive data like customer addresses.

• Watch here: PII Access & Developer Roles

Tutorial 13.
Handling SP-API Usage Plans and Rate Limits

What you’ll learn: How to manage SP-API rate limits and usage plans using the token bucket algorithm. The video also provides a Python example for implementing rate limits effectively.

• Watch here: SP-API Rate Limits

Tutorial 14.
Exporting Amazon Custom Product Order Details Using SP-API

What you’ll learn: How to automate the export of Amazon Custom Product Order Details to Google Sheets using SP-API, including setting up a Python environment and custom scripts for automation.

• Watch here: Export Amazon Custom Product Orders

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Ready to Dive Deeper? Join Our Amazon SP-API Course

If you’re looking to unlock the full potential of the Amazon Selling Partner API (SP-API), our in-depth Amazon SP-API Course is the perfect solution. Tailored for sellers, developers, and businesses, this course covers everything from SP-API fundamentals to advanced API calls and automations.

Key Highlights:

• Hands-on Learning: Build real-world integrations.
• Detailed Modules: From setting up the SP-API to advanced functions like pagination, security, and rate limits.
• Exclusive Access: Early-bird discount + personalized consultation with our CTO!

Enroll Now

What You’ll Learn:

Module 1: Introduction to SP-API

• Understand Amazon SP-API essentials, including seller and vendor concepts, API terminology, and registration as a developer. You’ll gain insights into the structure of the API, familiarizing yourself with key features and how to leverage them for your business.

Module 2: Making Your First API Calls

• This module takes you step-by-step through generating access tokens, setting up a Python environment, and making your first SP-API calls. Learn how to use Postman to test endpoints, and make live calls to the Orders API and Reports API.

Module 3: Working with Amazon APIs

• Dive into Amazon’s specific APIs like Catalog Items API, Orders API, Feeds API, and Reports API. You’ll learn how to manage product listings, track orders, submit bulk data through feeds, and generate reports.

Module 4: Advanced SP-API Techniques

• This module covers more technical topics like rate limits, pagination, error handling, and securing your API calls. You’ll also learn how to integrate OAuth flow for user authentication.

Course Benefits:

• Practical Coding Examples: Work on real-world API projects with code samples.
• Automate Your Workflows: Master tools to automate essential tasks like inventory management and sales reporting.
• Expert Guidance: Learn from the best with over 150 custom SP-API projects under our belt.

Take control of your Amazon business with Deltologic’s expert-backed course, designed to help you streamline operations and boost performance using the Amazon SP-API.

Enroll in the Course Now!

Don’t miss this opportunity to gain hands-on experience with Amazon’s most powerful tools and optimize your business for the future!