e-Commerce Platform with Product Customization

Wunderpen is a Berlin-based company that creates greeting cards written by in-house developed robots that digitalize human handwriting. The company approached us with a unique challenge: to digitalize their fully customizable gift cards and letters.

We rose to the challenge and created a fully customized webshop that perfectly fits the unique needs of this innovative company. Watch this short video recorded by Raffy, our Project Manager, to learn more about the custom e-commerce we created for Wunderpen:

User-friendly experience

We allowed customers to easily create their own cards without any difficulties, making the experience more enjoyable.

Increased customization

We gave customers the ability to choose their desired canvas, create their own templates, write text, and choose fonts.

Improved efficiency

The software solution streamlined the entire process of creating and shipping greeting cards and letters.

What are the results?

eCommerce with customizable products

Our solution allowed Wunderpen's customers to create their own greeting cards and letters, choose their desired canvas, create their own templates, write free text on every single card, and choose between different fonts and font sizes.

We even gave them the ability to digitalize their own font, so it looks like they wrote the cards themselves by hand.

Our software streamlined the entire process, from creating the cards to shipping them directly to the recipients, all while providing a seamless, user-friendly experience.

Increased online sales

Wunderpen was able to digitalize the sales of its unique greeting cards and letters and offer an innovative service.

Direct shipping

The solution eliminated many manual processes and allowed for more seamless and hassle-free production and shipping.

Digitalized handwriting

The ability to digitalize a customer's own handwriting provided a more personal touch for the end clients.

Our process

How did the development process look like?

The development process of the e-commerce project consisted of four steps.
First, we worked with Wunderpen to identify the platform's key functionalities. Second, we met on design consultations to create the website's UX and UI.
Third, we developed it while our Project Manager communicated with the client.
And finally, we are maintaining the platform while expanding its functionalities.

1. Consultations

Together with Wunderpen's team, we identified key functionalities of their new store.

2. Design

Meetings between the client and our design team to create a concept for the store's UX and UI.

3. Development

Development of the solution and giving progress updates through a dedicated Project Manager.

4. Maintenance

Providing support to the Wunderpen's tech and sales teams and expanding the store's functionalities.

Pricing & Features
Fixed-price cost of a similar solution
$30,000-$50,000
Building a complex web app connected with 3rd party services, with multiple users and rights
1:1 consultations with a certified tech expert and full support of a dedicated Project Manager
Warranty after the implementation, including fixing and updating the solution if needed
Quality assurance, testing and final implementation of the software
Our design services

Designs that match our clients' unique brands

In addition to our work with Wunderpen, we also created two customized e-commerce platforms for partner companies based in Switzerland - Druckzirkus and Letterpen.

These platforms have very similar functionalities, but different designs, each one matching the unique branding of both companies.

Our design customization capabilities allowed us to create platforms that perfectly matched the unique needs and branding of each company, while our commitment to compatibility ensured a smooth integration with their existing systems.

Custom e-Commerce Store FAQ

Frequently asked questions

We've put this list together to give you quick and easy answers to questions you might have when reading about our custom e-commerce store.
If you don't find the answer to your question, don't hesitate to contact our team. We will be more than happy to help you out!

1.  What would be the cost of a similar e-commerce store?

The cost of your tool will depend on its complexity, the systems to integrate with, and the support needed. We created solutions within budgets starting from 1000$ and ending at hundreds of thousands.

Remember that all of the projects listed on our website serve as an inspiration for coming up with your own unique ideas. The solutions created by us are always tailored to your specific requirements and that's why the price can vary.

We will be happy to discuss your requirements and give you a detailed quote during a free discovery call.

2. How are you estimating the prices of your custom solutions?

We always provide you with a transparent fixed cost, so you do have to worry about the price changing during the project's development. We calculate this estimation based on our hourly development rate.

You may pay this amount in monthly installments, but in the case of larger projects, we will usually require some down payment to get started.

This way of estimation provides you with many benefits: you will know exactly how much the solution costs, you don’t have to worry about any revisions, and paying in installments will smooth out your cash flow.

3.  How long would it take to develop a similar store for our company?

The development process of this particular project took around 4 months. This includes the discovery call, where we worked closely with our client to understand their unique needs and preferences, as well as the entire development and implementation of the solution.

Our team works diligently to ensure that the solution is developed in a timely and efficient manner, and the dedicated Project Managers keep our clients updated on the progress throughout the whole process.

4.   Who owns the tool after you build it?


Once the project is completed and implemented, the client legally owns everything necessary to build, maintain, or extend the software in the future, such as "executable" files, scripts, project files, source code, etc.

Wunderpen has agreed to let us share the specifics of this particular project, and we are thrilled to showcase the solution we provided to help them achieve their business goals.

However, please note that we don't talk about many of the projects we have worked on due to Non-Disclosure Agreements (NDAs) with our clients. We take your confidentiality very seriously and always adhere to the terms of our agreements to ensure your privacy and security.

Client Review

What our client says?

Deltologic's design and development team far exceeded my expectations on every front. The system has vastly boosted our capabilities, and both our employees and clients love it.

Peter Lecour, CEO, Wunderpen
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What clients says!

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Steve John, Businessman

What clients says!

Omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa uae ab illo inventore veritatis et quasi

Steve John, Businessman

What clients says!

Omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa uae ab illo inventore veritatis et quasi

Steve John, Businessman